East Lane Advisors focuses on the lower-middle market to help clients with the following characteristics:

  • Privately-held / Investor-owned from startup to $100MM in revenue

  • Consumer, retail, manufacturing, media and entertainment, and technology industries

  • Utilize a bookkeeper / controller and outside accountants

  • No C-level finance staff

  • Insufficient and slow or delinquent reporting

  • Low visibility / reactionary

  • Need help with strategy pivot to deal with competition and/or secular trends

  • Undergoing generational transitions

  • Raising capital

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Michael Peroni

CEO & Founder

Michael has had a 20+ year career as a banker, professional investor and CFO largely focused on the middle market.  Michael founded ELA on the notion that many businesses at various stages need part-time senior level finance people to help navigate challenging situations in today's demanding environment and reach their fullest potential.  ELA specializes in outsourced financial support, strategic planning, restructuring, systems selections and integrations, managing bank and investor relationships, and capital raising. 

Michael received his undergraduate degree in Economics from Hamilton College, and his MBA in Finance from NYU's Leonard N. Stern School of Business.

Michael is a member of the Association For Corporate Growth (CT), and previously acted as a mentor to companies in the Startupbootcamp FinTech accelerator in NYC.

When Michael is not helping clients realize their potential, he enjoys spending time with his wife and two daughters, playing ice hockey, watching movies, and taking advantage of all that the NYC area has to offer.